What is the best time to post on TikTok?

Welcome to Kasu creators blog, this week, we'll be discussing the 'Best Times to Post on TikTok' to make sure your post gets viral. We'll be exploring the history of TikTok and features of Tiktok before diving into the times to post. Read on for more...

What is the best time to post on TikTok?

Hello and welcome to Kasu.io's blog once again. We are cognizant that it has been a while, but better late than never, is what we believe in.

With that out of the way, let's get started on talking about a platform that's among our favorites--TikTok.

TikTok, as most of the previously engaged readers of Kasu.io's blog must already be knowing, is a micro-video social media site. But for the benefit of the first time readers of our blog, we'll go over some of the history of the social media site before diving right into discussing the best times to post on TikTok.

What is TikTok?

TikTok, as we've described countless time in this very blog over a number of articles – here for instance, is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based internet technology company. Most of the content on TikTok involves short dance, lip-sync, comedy and talent videos.

According to the data of research company SensorTower of mobile phone, TikTok is downloaded  130 million times more than in the United States,  has been downloaded 2 billion in the world (Chinese Android users in these numbers not included).

What is the history of TikTok?

As for its history, it originally started its journey as a Chinese-language app called ‘Douyin.’ TikTok is the name of its international, anglicized version. In 2017, TikTok's parent organization, ByteDance, spent up to $1 billion to buy musical.ly, a startup situated in Shanghai with an office in Santa Monica, California.

In the United States, celebrities such as Jimmy Fallon and Tony Hawk started the use of the application in 2018. Jennifer Lopez, Jessica Alba, also joined the TikTok other celebrities, including Will Smith,  Justin Bieber, many other celebrities have followed.

September 3, 2019, TikTok and the US National Football League (NFL) has announced a partnership across multiple years.  settlement, 100 season of NFL is performed in just two days before the start in Soldier Field, where TikTok has organized activities for fans in honor of the contract. The partnership includes the launch of the official NFL TikTok account. This allows new marketing opportunities such as the challenge of videos and hash tag sponsored. In July 2020, TikTok excluding Douyin is, in less than four years from its existence, has reported an active user of the month about 800 million people worldwide.

What are some of the features of TikTok?

The TikTok mobile app allows users to often use background music to create short videos that can be edited using speedups, slowdowns, or filters. You can also add your own sound to the background music. To create a music video in the app, users can select background music from different music genres, edit it with filters, adjust the speed to record a 15 second video, then upload it to TikTok and more. Share with others on our social platform. Share You can also create short lip-sync videos for popular songs.  

The TikTok For You page  is a user-recommended video feed  based on your activity in the app. Content is generated by TikTok's artificial intelligence (AI), depending on what the  user likes, interacts with, or searches for. Users can also add videos on their page to their favorites or select "not interested". TikTok combines the user's enjoyed content to provide videos that they would also enjoy. Users and their content can only be featured on the "for you" page if they are 16 or over as per TikTok policy. Users under 16 will not show up under the "for you" page, the sounds page, or under any hashtags.

What are the best times to post on TikTok?

Now that you are well versed with the history of TikTok, we can now go on to finally start talking about the subject of the article – the best times to post on the TikTok platform.

One good indicator of the best times to post is to compare the time with the number of active users at that given moment. Based on this, Kasu.io carried out meticulous research and here's what we found.

Generally speaking, the best time to post on TikTok are:

  • Sunday – 7am, 8am, 4pm
  • Monday – 6am, 10am, 10pm
  • Tuesday – 2am, 4am, 9am
  • Wednesday – 7am, 8am, 11pm
  • Thursday – 9am, 12pm, 7pm
  • Friday – 5am, 1pm, 3pm
  • Saturday – 11am, 7pm, 8pm

Even beyond this, there are a number of other factors that go into deciding the virality or the popularity of your post. Factors like that include the number of Hashtags used and whatnot.

One good rule of thumb is to understand the geographical location of your audience. You may be based in the United States, but if the majority of the viewers and the readers of your content are based in, say, Asia – then it becomes paramount for you to customize your posting schedule accordingly.

Understanding your audience's time zones, is the key. And the times we posted after meticulously researching are global times, i.e. they're equally applicable to all locations.


We hope you learned a thing or two about the best times to post on TikTok. We at Kasu.io sincerely believe in the power of data, so all of our advice articles are well-researched to meet the meticulous standards of publishing.

We have also planned a whole array of articles in the coming weeks so be sure to keep checking this space for the new articles.

We thank you for your continued patronage.