Hello and welcome to Kasu.io's blog. This week, we're starting a series which will take a look at some of the FREE social media management tools available at your disposal for you to use.

We'll explore the use of these tools in staggered manner which will increase the efficiency of your management and make it easier to keep track of all the updates from all of social feeds from sites like Facebook, Twitter, Instagram, TikTok, etc.

We'll first, as always, start with a basic introduction to social media before diving right into the tools available at your disposal for managing it. Read on for more...

What is social media?

Social media — as many regular readers of Kasu.io might be knowing super well — is a web-based media are intuitive advancements and computerized channels that work with the creation and sharing of data, thoughts, interests, and different types of articulation through virtual networks and organizations. While difficulties to the meaning of online media emerge because of the assortment of independent and implicit web-based media benefits presently accessible, there are a few normal elements:

Web-based media are intuitive Web 2.0 Internet-based applications.
Client produced content, for example, text posts or remarks, computerized photographs or recordings, and information created through every single web-based connection - is the soul of web-based media.

Clients make administration explicit profiles for the site or application that are planned and kept up with by the web-based media association.
Web-based media helps the improvement of online interpersonal organizations by associating a client's profile with those of others or gatherings.

Here's an article from us on TikTok for you to checkout — What are the different sides of TikTok?

Clients as a rule access web-based media administrations through electronic applications on work areas or download administrations that offer online media usefulness to their cell phones (e.g., cell phones and tablets). As clients draw in with these electronic administrations, they make profoundly intelligent stages which people, networks, and associations can share, co-make, examine, take part, and adjust client created or self-arranged substance posted on the web.

What are some of the free social media management tools?

From content curation to post scheduling and analytics, this is your one-of-a-kind social media tool. Sendible has many features such as social listening, social media content scheduling, analytics, and more. All in all, it's a tool that allows you to manage the content of all your social media accounts from a single dashboard. Sendible provides teams with a collaborative social media management platform that, in addition to the usual defaults, adds a number of dedicated tools to make managing social media posts easier.

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In addition to managing social media posts, both tools can be used to manage other types of marketing, such as blog posts and advertising campaigns. Social media management tools can post the same updates to all your social accounts, plan future updates, and help you find the most appropriate and effective content to post and when. Social media management tools help you organize content, schedule posts, engage with accounts, and track conversations about your brand. You already have the best social media tools to research, plot, plan, plan, monitor and analyze your social media marketing efforts.

Let's take a look at social media content curation tools that help you filter meaningful content so you can find images, posts, and conversations that resonate with your audience. These next tools do the hard work of content curation by identifying popular topics and articles. You can use BuzzSumo to decide which keywords and topics to use in your content. Use it to generate ideas for your content marketing campaign and connect with the top influencers in your industry.

You can also track your analytics to help you determine the best times of the day to post and the best hashtags to use. On Instagram, you can schedule posts, get hashtag suggestions, and find the best times to share content. You can use Hootsuite to schedule posts on various social platforms in advance. You can schedule and track posts with Hootsuite's analytics tools and respond to mentions through your dashboard.

Hootsuite is a comprehensive social media management tool that allows you to track mentions, engagement and other metrics across all your social platforms. Its analytics tool allows you to measure content engagement so you understand how your campaign is performing.

Twitter Analytics is an advanced way to track things like brand and product mentions and how they fit into your marketing strategy. You can use Twitter Analytics to generate insights when you find compelling content, especially as trends develop.

SocialFlow is an intelligent tool that advises which updates (on Twitter, Facebook, and LinkedIn) to promote based on engagement statistics and other datasets. It provides advanced social ad targeting to increase conversions and also has its own ad builder to make creating ads quick and painless. Sprout Social is ideal for a company that operates multiple platforms and agencies that operate multiple branded accounts. It has tiered access that allows managers to easily coordinate and delegate tasks to team members.

Conclusion

Hope you learned something useful about the various tools and services you can use to improve your management of social media. I hope you'll put the knowledge and skills you gained from this article here on Kasu.io to good use and utilize it to boost your following as well as your presence on various social media platforms.

Be on the lookout for next week's part 2 of this article series titled, "Free Social Media Marketing Courses!" Until next time.